Web Analytics Tag Auditing

Every business has a web page and each website contains lots of third-party tags on their websites. These tags help identify the business and assist in making the right decisions about the optimization of business google utm builder.

You won’t be able to determine the true stats or metrics of a website without the addition of tracking pixels or Java scripts to collect those metrics. With the advances in technology and advancements in the products of the vendor or these third party tags, it’s essential to update these tags to obtain more precise and detailed information about the website’s performance.

There is a separate team of experts who manage these tags on websites for large corporations.

It is vital to be aware of the version of the third party tags are on the site. There are several tag auditing tools that are available on the market that aren’t inexpensive. There are free tag auditing tools readily available. I have listed below different tools for auditing available on the market.

Here are a few of the most effective tools for auditing tags available on the market today:



Google Tag Audit

Observe Point

Accenture Digital Diagnostics

WASP: Web Analytics Solution Profiler

WASP, a tool for auditing tags created for online and analytics marketing professionals to review the tags used on websites to verify the quality of the website and to determine the way tags are used.


HugScan is utilized to review or scan for Google analytics tags to check their use on pages, events and to make sure that the appropriate pages are correctly tagged.

Google Audit Tool:

It is designed to check the Google analytics tag implementation on the site and to verify that the right variables are utilized to collect the information. However, the main drawback is that this tool is only able to be used with Google Analytics.

Observe Point:

The Observe Point audit tool is designed to review any analytics tool on the web to find out which version is used, the type of variables utilized, and details about SEO including redirection URL’s, etc.

Accenture Digital Diagnostics:

Another tool for auditing tags that offers the full information about the website, not just the tags but also the information about usability and SEO. Accenture’s digital diagnostics tool provides the specifics of duplicate pages, Java code errors, site loading time, etc. The details about the quantity of variables utilized will can help ensure that the right variables are utilized to capture the analtycis-related data. The technical details provided by this tool will help you optimize your website.